It's Fine French Food. Ready made meals.
It's Fine French Food. Ready made meals.
Range expansion, soups, meals and crepes
It's Fine French Food. Ready made meals.
CASE STUDY: Tomette saw a gap in the market for fine international cuisine for fresh ready-made meals le French way.
Thomas and Etienne set out to create a restaurant-quality brand that married century-old French recipes with New Zealand’s freshest ingredients.
We started the project with brand strategy, naming and brand architecture, only to narrow down the brand to the very founders partnership, and make it about the founders by marrying their names together.
Like the founders, Tomette is a bit of cheek, attitude and all about exquisite fine food that’s easy to prepare. The guys had no issues with a brand that had a bit of fun poked at them as kiwi’s tend to do. So a language of French-Kiwi cliches was used to connect Tomette with it’s kiwi consumers, poking fun at the French in a distinctly kiwi tongue. Everything from our curiosity with frogs and snails, to french kissing, and the ‘French arrogance’ us Kiwi’s joke about. Ultimately, Tomette wanted kiwis to build a relationship with the brand and be open to experience fancy french food – without the fuss. And the way to do this was to mispell french vocabulary and bring le french cuisine snobbery back down to bite size.
The unique design aesthetic of Tomette is understated with homely emotive cues such as the old potato sack and dining table cloth with traditional French handcrafted typography. On shelf, showcasing the food imagery through a double keyhole was important to convey freshness and authenticity – unlike many other fresh-made meal brands in the supermarkets today.
With success in supermarkets and botique stores nationally, the brand was expanded to Soups and Crepes.
